Running on Cargo
Hello, my name is Dayoung Yun, a South Korean-born American Creative Director living in the UK. I help brands, both small and big, to tell their stories and solve their business problems through innovative, creative, and wonderfully weird thinking.
✕ Index
'Taste Infringement' Coke Zero *D&AD Yellow Pencil, Cannes Lion, The One Club
— To show just how much Coke Zero tastes like regular Coke we hired two actors and had them pose as Coca-Cola executives attempting to build a case against Coke Zero,...
'Dubai Presents' Dubai Tourism *D&AD Wood Pencil
— To overcome Dubai’s current perception, we created a campaign that cinematically subverted this and positioned Dubai as an unexpectedly beautiful and uniquely m...
'Camden Makerover' Wendy's *Creative Circle, The Shark Award
— As a challenger brand in the UK, we made Wendy’s Camden restaurant opening unmissable by giving our red-haired Wendy a Camden makeover with a bit of help from the C...
'Run Your Way' New Balance
— Running doesn’t care where you're from, what you look like, who you're with, or where you're headed. It will take you exactly as you are. To remind people of New ...
'Sabotage NASCAR' Coke Zero *Cannes Lion
— Building upon the popularity and momentum of our 'fake' Coke Brand Managers we created for the launch of Coke Zero drink the previous year, who are angry at Coke...
'The Burger Files' Wendy's
— To seed the doubts in the minds of British people that there is a better quality fast food out there, we turned horror stories of bad food experiences from...
'Safe Happens' Volkswagen *Cannes Lion, The One Show, ANDY Awards, London International Awards
— The Jetta model is equipped with lots of German Engineering that earned it a prestigious 5 star crash rating. But we didn't want to make a typical car ad to talk...
'Shocking Barack' Brammo *Cannes Lion
— With no advertising/media budget, we needed to launch and establish the BRAMMO brand. At this time, America was facing the Oil crisis. And of course the infamous...
'We Got Now' New Balance
— Show don't tell. This was the key approach for the global campaign for New Balance, where we celebrated our fearlessly independant ambassadors around the world,...
'Holid.ai' R/GA
— To show how AI and people can work together, we created a series of festive cards that are written by AI, illustrated by humans. We fed AI holiday lyrics and...
'Nike Move! by NTC Kids' Nike
— To get kids more active, we created Nike Move! - Nike’s first ever workout series for kids. Over 50% of girls drop out of sports by the time they reach the age of 1...
'Deliciously Motivating Speech' Uber Eats
— The best thing about delivery food is getting that power food, exactly what you need at the right moment so you can reset, recharge and take on whatever life throws...
'Sportshex' App
— To help passionate sports fans wanting to do more than just cheering, we created an app that can actually make a difference in the game for their teams. Like...
'Magic is real' NotOnTheHighStreet.com
— An online only retail brand we won after a lengthy pitch process. Since then we’ve helped them with their campaigns including their Christmas work which focused on a...
'Farm-grown Gin' Warner Edwards
— We helped position Warner Edwards as the "Farm-grown Gin" through their first ever Christmas campaign promoting their best-selling, Rhubarb Gin. We created a...
'Me.No.Pause' H&B
— After successfully landing the new account for Holland & Barrett, we created a campaign that we entered to the TFL (Transport for London) creative competition and...
'Run like an animal' Pearl Izumi *Kelly Awards Outstanding Magazine Ad
— Since 2000, running has become a cultural phenomenon where everybody including grandmas started to claim themselves as "runners." Pearl Izumi always stood for the...
'Gift of Beauty' Boots
— As a brand with a mission to raise the health and happiness of the nation, we wanted to do more than just making a typical Christmas film. So we created a campaign...
'Save the Money' Groupon *Super Bowl
— To launch Groupon in the US, we created ‘Save the Money’ which shows how Groupon helps you save money in a satirical way. The campaign starts by highlighting b...
'Ruthless Engineering' Buell Motorcycle *The One Club
— Buell is the only American Sportbike brand with its heritage in racing and performance, but over the years it somehow lost sight of its roots. Our assignment...
'Life without Walls' Microsoft
— To help launch Window’s new global brand position 'Life Without Walls', we created the Invisible Walls campaign. It showed just what it feels like when you can’t get...
‘Simply Clever’ Skoda
— To highlight the human centric features in Skoda cars that cleverly serve the drivers when needed the most, we created simple, snappy, and shareable social films,...
'Facial Profiler' Coke Zero
— To convey the message that Coke Zero tastes just like Coke, we created an interactive campaign, Facial Profiler, which allowed people to find someone who look just...
'Snack Like You' The Laughing Cow
— To promote the versatility of The Laughing Cow cheese, we created short, snappy modular social content films. Each playfully highlights different everyday moments...